Showcase your work the right way to wow potential clients, build trust, and highlight your skills. 

When it comes to landing a gig with a new potential client, they want to see proof that you can do the work – and that you’re legit. (Fair!)

That’s where your portfolio comes in. But it’s more than simply adding all the work you’ve ever done. 
When you create a copywriting portfolio with intention, it:

• Builds trust

• Boosts credibility

• Shows off your knowledge and skills

• Helps you stand out

It lets your client easily visualize the work you’ve done – leaving them to think, “Hey, they can totally do this for me, too!”

Your portfolio can even turn away work you DON’T want to do. And that’s a good thing! (You’ll see what I mean later. 🤗)

But how do you build a copywriting portfolio that stands out above the rest?

As a copywriting coach helping copywriters like you find success in your biz, I’m here to help. In this blog, I’m going to help you create a copywriting portfolio curated to your goals and what your potential clients want – and need – to see. 

Maximize your copywriting portfolio’s potential with these 6 actionable tips:

1. Share relevant pieces IN YOUR NICHE

When you share niche-specific copy in your portfolio, you prove to your potential clients that you’ve done the research and work. If this is an example of a piece that you would write for them, they can see it: You know how to speak their customer’s language. You fully understand the pain points and desires of their audience – making you THE person for the job to help them sell their products and services. 

2. Add variety

If you specialize in one type of copy but work in a variety of industries, mix it up! Share different pieces that show off your skills, AND showcase the types of clients you serve.

If you write lots of different types of copy, put one of each in your copywriting portfolio. Put up your best email copy, the website you did, and the blog you wrote. You’ll show your potential clients that you’ve got the skills to help with *all* their copy needs. 

3. Avoid what you DON’T want to be doing

Circling back to what I mentioned earlier, don’t post pieces in a niche or type of copy that you don’t want to do. If you don’t want to write blogs anymore, don’t put one in your portfolio. Simple as that. Only highlight pieces in the niche or deliverable you want to focus on. 

4. Post the live version (if you can)

It’s totally okay if your portfolio is full of pieces in a Google Doc. But if you can, getting a screengrab of the live version looks soooo much prettier. And when you organize it on your portfolio page, it looks professional AF. But don’t stress if you can’t – Google Docs prove to work just fine. 

5. Your best work

You might not have this right now, and that’s OKAY. Done is better than perfect, so get something up on your portfolio and rock with it. And when you find yourself proud of a new piece – and you will! – take a peek at your portfolio. It might be time for an update. 😉

6. Show off the strategy behind your copy

Your copywriting pieces are more than just the copy themselves. When it comes to a portfolio, potential clients don’t get to see the thought behind our work. We can plop a blog or email into our portfolio, know that it’s good and why it’s good, and know where in the funnel that lies. 

But your potential clients don’t know what you know. So it’s helpful to add an intro or leave comments within the doc that shows your reasoning behind the copy. They need a little extra guidance on how you approached that piece and what it achieved. Insert those little moments into your portfolio to really set you apart. 

Create a copywriting portfolio that wows your potential clients

A copywriting portfolio is more than just plopping all your past work on your website. When created with intention, you attract your best-fit clients, ensuring you’re doing work you *actually* want to be doing. 

Soo many people get caught up in their portfolio, but I’ll be honest: nobody’s going to read every single word. What you want to focus on is showcasing the big themes. They’re not going to read every single line of your website, nor are they going to read all your portfolio pieces. 

You want your portfolio to be enough that when potential clients glance at your site or portfolio they think, “Okay, this person knows their stuff, I trust them.” 

If you’re having a bit of trouble putting this together, I gotchu boo. As a coach for copywriters, I help you overcome your most pressing business challenge right now. If that’s SEO, we’ll chat about SEO. If it’s lead generation, we’ll work on that. If it’s your portfolio, let’s do it together! This should NOT be the thing that keeps you from moving forward. 

Reach out to me here and let’s get “create a copywriting portfolio” checked off your to-do list.