Take Your Copy – and Confidence – to the Next Level
Pull better results for your clients. • Amplify your writing skills. • Tackle bigger and better projects.
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Stop wondering whether you’re really an expert.
You’ve been in the copy game for a while, but somehow you still feel like there are gaps in your knowledge. Maybe you’ve even been curious about dabbling in copyediting, but never quite sure how to package it and what to include.
Either way, you’re ready to stop doubting yourself and start stepping into the badass copywriter you are.
Confidently offer high-level services and charge what you’re worth.
Answer the question of “what you do” with conviction.
Own your copywriting title with pride.
But there seems to be something holding you back…
Maybe it’s…
Successfully implementing copywriting techniques. You make decisions on projects (or in your own business) but you’re not 100% sure you’re doing it right.
Your confidence level. You know you’re better than you used to be, but you still wish you didn’t have to sweat every time you sent your copy off to your client.
Your ability to amplify and edit copy. Because effective copywriting is kind of the whole point, and kick-butt edits mean better copy every time.
If that’s you, you’re ready to push yourself to the next level.
You’ve got the basics covered. Now it’s time to dig deeper.
Hi, I’m Carley. 👋
Over the last four years, I’ve helped hundreds of copywriters of all different niches and skill levels. I teach writers how to apply copywriting techniques to create impactful copy that pulls results.
Now, I’ve packaged all that experience into this course so you can:
Get paid for the editing you already do
Master the psych behind sales copy
Blast away imposter syndrome with a mix of tangible practice AND mindset work
Raise your rates with confidence
Exude professionalism and expertise during client outreach and discovery calls to easily win clients over
Do any of these sound like you?
Every time you sit down to send your copy off to a client, your mouse hovers over the send button.
You squirm uneasily, and you feel a small pit in your stomach. Even though you’ve been writing for over a year now…
You still wonder if your copy is up to snuff.
You’ve been working on your own marketing materials for waaaaaaayyyy longer than you need to.
But you just can’t get yourself to hit “publish” because you’re still not feeling great about it.
You crave the security and self-assuredness that other copywriters seem to exude.
After you finish with the editing phase, delivering the edits gives you gross, sticky sweats.
Will they understand my suggestions? Will they get defensive about the changes? Did I give them the support they’re looking for?
You never really know what their response will be.
Thought so.
You’re not technically a newbie anymore, but sometimes it feels like you are.
You understand copy enough to write it… and you get the core ideas… But if you’re being honest with yourself, you’re not 100% sure why it’s all working. You want to get to that deeper level of understanding.
You’re tired of second-guessing yourself. Your confidence gets in the way of discovery calls, and you’re terrified of your client asking you a question you can’t answer. On top of that, you know you should be charging more, but no matter how much mindset work you do, you’re still feeling stuck.
There’s still a sense of uneasiness that’s preventing you from stepping into the expert you are – and truly creating the copyediting/ copywriting business of your dreams.
Friend, these are all TOTALLY normal. And in my experience, all of those 👆 are a sign you’re ready for the next phase in your business.
The phase where you finally kick imposter syndrome to the curb for good.
Introducing The Copy Anatomy Course
Your step-by-step guide to copyediting + high-level copywriting techniques.
Gain the kind of confidence that only comes from real-life experience and working through tangible exercises.
This is a comprehensive course packaged into bite-sized chunks and taught by an experienced copyeditor. Inside, we dig into the nitty gritty of copy and analyze it from all angles. You’ll learn how a professional copyeditor approaches copy so you can critically analyze and enhance your own work – or edit for others.
After you finish, you’ll be able to…
Identify issues so you can easily enhance each piece of copy you write or encounter
Prioritize edits so you can deliver feedback in an encouraging, non-overwhelming way
Tailor copy to your client's preferences to deliver even more value
And most importantly…
Easily implement concepts like skimmer-friendliness, connecting with the audience, structure & flow, and pain points.
But that’s not all! Curious about how (and why) a copyeditor reworks your copy? This course guides you through all the nitty-gritty dirty details of copyediting so you can become a better copywriter, edit others’ work, and if you want – become a copyeditor yourself and diversify your income.
So, are you ready to get your hands dirty?
Here’s a behind-the-scenes peek at what’s inside The Copy Anatomy Course:
This course is centered around the psychology of copy. It’s built to teach you how to critically think about copy in a holistic way. That skillset will serve you for the rest of your career – whether you’re a copywriter, editor, or strategist.
So what’s inside? Take a look…
🌱 Module 1: The Introduction
Get to know the course and how to best approach each lesson, plus an opportunity to get behind-the-scenes insight into a copyeditor mindset.
💪 Module 2: The Foundations
All the stuff you need to craft exceptional copy BEYOND the newbie level. From creating copy even more in tune with your audience, to how each piece of copy should fit within the funnel, these foundational lessons will give you tools to implement these strategies throughout your copy.
🔎 Module 3: Core Concepts
These are the juicy bits that my editing team and I look for in your copy. Dream points, pain points, visualizations, structure + flow, formatting, and personality. It’s what makes good copy GREAT copy — and it’s how we edit your work.
✏️ Module 4: Giving Feedback
Want to be an editor? Know how to leave solid feedback that will help your clients hone their skills (AND trust you as a copyeditor). Or are you a copywriter looking for more in-depth knowledge? Use this to showcase your skills as a copywriter for your team AND your clients. Not to mention self-edit WAY more effectively and pinpoint what kind of writer you are and where you want to be later down the road.
🧩 Module 5: Putting It All Together
In this module, we meld everything together so you feel confident editing a piece and adjusting it to the client's preferences. Plus, we cover logistics to make the editing process smooth. Figure out just how to leverage ALL this information for your business and maximize your copywriting and copyediting skills.
🤸♀️ The Editing Playground
Put it all into action. You’ll have access to copy that has been written by actual, real-life copywriters. Take those and tweak them, edit them, play around with making subtle and massive shifts, and then see how my team and I edited these pieces to test your own skills. Every piece in the playground includes recordings of editing explanations so you’ll know exactly what we did and WHY.
Each module comes with in-lesson examples, activities, and debriefs so you’re never left guessing.
This is perfect for anyone who wants to…
Level up and get below surface-level knowledge of copywriting.
Go beyond writing and into strategy implementation.
Add copyediting to their services to fill in gaps between projects.
Stop giving away free edits and start charging for your skillset as a kick-butt editor.
Show up for your clients knowing exactly how to back up your copy and strategy.
The best part? This course allows you to move at your own pace so you’ve got time to practice implementing your new skills. Plus, you won’t have to keep buying more and more courses to cover every type of different copy. You get lifelong access to the current course and any future upgrades.
If you’re a BRAND NEW copywriter, this course is NOT for you. It’s okay, my friend, you’ll get there! You’ll get more out of this course if you already have copywriting experience beyond the brand-new stage.
So, ready to finally feel like the pro you are?
Understand copywriting concepts like never before to give you confidence like never before.
Grow your skill set, experience, and knowledge so you can stop questioning if your copy is good.
Instead:
⭐Finally look at copy and know what needs fixing and how to fix it
⭐Become the go-to copyeditor for your copywriting circle
⭐Know how to confidently train junior copywriters so you can grow your business
You’re ready to start leveraging your expertise. Get the knowledge you need to back up that expertise.
