Key insights into how to choose the best copywriting course

If you’ve ever thought about a career in copywriting, and especially if you’re already a copywriter, you’ve likely run across a course for copywriting. You’re tempted every time – it feels like a no-brainer to invest in your own education so you can level up your knowledge and skillbase. Buuuut you also don’t want to make an impulse buy.

So what you really need to know is… which copywriting course is the best?

In this blog, we’ll go through all the details of finding the best copywriting course for you.

First, do you need a copywriting course or a coach?

If you’re already a copywriter, you might not need a course – you might need a coach. A course can give you expertise and training to help you hone your skills. A coach, on the other hand, can help guide you through sticky situations or bumps in the road.

Before you whip out your credit card for that course you’ve been toying with enrolling in, take a second… Ask yourself whether or not you actually need a coach and NOT a copywriting course. 

Here’s a hint: If you’re stuck in analysis paralysis or overwhelm, and NOT taking action – you probably need a coach, and not a course. A copywriting coach or mentor can help you sort through the brain yuck that has you stuck and guide you through the next action steps.

If this isn’t you and you think you may need a course, keep reading.

The Best Course for Copywriting

Mentoring or coaching might be pretty cool, but if you’re more into the idea of digging into the “lifetime learner” attitude that often comes with being an entrepreneur (it’s totally a thing), a course might be a better fit. 

So what course?

The short answer? The best course for copywriting is the one that fits YOUR needs the best. You wouldn’t want to go for the touted “best course” because it’s the “best” without making sure that this option is the one that actually fits the bill.

Instead of jumping at the next flashy course you see (been there! 😅) do some real prep work and make sure you’re making the right decision. (Who knows? Maybe it IS the best for you and there’s a reason you were drawn to it in the first place.)

To help you along, here are the top things to consider so you can choose the best copywriting course for you.

What information do you need the most?

We know… can this question BE any more obvious? 

(But seriously… it’s something you should think about. 💯)

Just like Chandler Bing, we’re also really into analytics…. SEO, plagiarism analytics, headlines, the emotional words within the copy, email statistics – – as copyeditors, it’s kind of our thing.

And analyzing should be your thing, too.

Because once you do a mental analysis about the gaps in your skillset or your knowledge base, AND think about where you want to go with your business, you’ll nail down exactly what kind of course content you’re looking for.

For example, maybe you want to learn more about one specific type of copy.

Cool! There are a million and one copywriting courses available to help you in SO many different types of copy.

• Launch copy

• Marketing content like blogs

• Social media marketing

• Ad copy

• Email marketing

And everything in between. If you really want to lean into one area, try to find a course that leans into that. Or go the opposite route and find one that’s a more comprehensive view of copy and covers more than one type.

But that’s only a start. 

At some point you might really want to dig deeper than surface level “how to’s” and instead get a more comprehensive understanding of copywriting concepts – how copywriting works on a deeper, psychological level, and why it matters to you (and your client). If that’s the case, you may want a copywriting course that hits on the real thought processes and strategy behind writing copy (like this one).

Even if it’s none of the above, make a list of what you really need, and what sort of thing you’d hope to find in a course. Our advice? Write down what questions you have, and then seek out a copywriting course that seems to answer the most questions that you have.

How do you learn the best?

This is where you can get really picky and choose a course that really is catered to you. (Low-key love it when people are picky. It just means they know what they want… so go you! 🥳)

• Are you a visual, auditory, or practical learner? 

• Do you need accountability or hand-holding? 

• Prefer to work more independently or in a group?

• Do you need real-life feedback?

Keep in mind that even though a course might seem to be outside of your particular needs, there may be wiggle room. 

For example, if you learn best when you write, but a course seems to lean into video presentations and examples, you can still take the information and write it down yourself, even without a writing segment or prompts. Then again, maybe look around a bit – maybe there’s one with both!

How much time do you have to dedicate to a course?

Are you busy? My guess is YEP. (Us, too. 😅)

But that doesn’t mean you don’t have time for a copywriting course – you just need one that fits your life and schedule. 

Think about your schedule critically – do you actually have time to dive head first into a course for the next six weeks and want a live class element? Awesome! Go you! There are courses that launch all the time that can give you this experience. Make sure you set aside the right time (Mondays and Wednesdays at 2 for the live class, for example) so that you can work it around your other responsibilities.

If you don’t have a bunch of free time, but are excited about enrolling in a new copywriting course, look for one with either lifetime access or one that has a little more forgiveness in the timeline.

A self-paced course can be an excellent option for anyone who wants to take their time and really dig into each lesson, or revisit modules to glean even more information out of their course. At the same time, self-paced learning also means you have to be dedicated enough (and self-disciplined enough) to actually put effort into learning on your own, even if there are check-ins.

Consider how much time you can commit to learning  and the experience you want, then go from there.

The Copy Anatomy Course for Copywriters and Copyeditors

You’ve got a lot to ponder when it comes to choosing the best copywriting course for you. Once you’ve considered the above, go peep  at The Copy Anatomy Course.

If you want level up your copywriting critical thinking skills, this might just be the course for you. You’ve already learned a lot about marketing – now it’s time to synthesize all the things you're learning about marketing and actually implement it in the pieces you write. 

The Copy Anatomy Course is a deep dive into the psychology behind copy. After this course, you’ll understand exactly how to think like a copywriter, and why it matters. 

This is the best copywriting course for you to learn how to implement strategies, prioritize, and really see the big picture. That way you can take all that information and distill it down into every single piece of copy you write to pull real results. Check out all the details here, and make sure this is the kind of copywriting course you need next. And remember – YOU get to choose the best copywriting course for you and your business.